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Darren J. Abernethy is an ad tech, data privacy and cybersecurity attorney with more than a decade of experience, including in Am Law private practice in Washington, D.C. and as in-house counsel at startups and a leading privacy technology vendor. He advises clients on matters related to digital advertising, privacy law compliance, data breach management, M&A, and FTC best practices.

Darren's concentrations include data-driven marketing campaigns, the California Consumer Privacy Act (CCPA) and other U.S. state privacy laws, the European Union General Data Protection Regulation (GDPR)/ePrivacy, direct marketing, and IP-related transactional matters.

On Oct. 18, 2022, the UK Information Commissioner’s Office (ICO) updated its “Guidance on Direct Marketing Using Electronic Mail,” providing refreshed FAQs regarding what constitutes

Continue Reading UK ICO Updates Email Marketing Guidance and Enforces Against Direct Marketing Based on Purchase History Inferences